During some point in your career, there may be an opportunity to consider hiring an executive coach personally or for your organization. An action-oriented leadership coach can help you reach your goals. With 25+ years of experience, Basia Skudrzyk can help identify strengths and opportunities that will help achieve individual and team goals as a program analyst and executive coach.
Basia Skudrzyk is a highly seasoned executive coach, business director, author, musician, educator, facilitator, marketing and branding expert. Her degrees in business administration, marketing, organizational behavior and international public relations support her passion and drive to develop learners and leaders that create experiences transforming lives. Basia Skudrzyk partners with clients and organizations who are based in and outside of the United States.
As an executive coach and brand consultant Basia Skudrzyk has experience delivering strategic business impact in multiple industries including workforce development, education, reentry, DEI, nanotechnology, beauty/health/wellness, private label manufacturing, healthcare, special events, corporate and special events. Her goal is to help clients close gaps between where they are and where they truly want to be. Basia Skudrzyk is the Founder and CEO of World Wide Smart Beauty, a marketing and brand expert consulting company that helps organizations elevate their mission and achieve success locally and globally.
Multilingual, resilient, tenacious, positive and family oriented. Basia Skudrzyk sang for Pope John Paul II during his visit to St. Louis, Missouri. #1 fan to two incredibly smart daughters who love soccer, lacrosse and fun-loving labradoodles. Travel, culture, skiing and cooking are favorite interests. Relentlessly curious and energized by creating, growing & inspiring. Connector.
Global Program/Event Management - Branding/Marketing Communications - Business Development - Consulting
Workforce Development - Education - Teaching/Training/Mentoring/Coaching - Keynote Speaker/Public Speaking - Lean Six Sigma - Equity/Diversity/Inclusion (EDI)
Basia Skudrzyk's Advice: “I believe my clients have the answers within them. My role is to help uncover peoples’ wisdom through questions, challenges, and mentoring as they experiment with new ways of living in their daily lives. When selecting a coach, go with someone you feel a connection with – listen to your gut and intuition. Choose someone who points you in directions that lead to new perspectives and encourages you to step outside of your comfort zone. That is where you’ll find meaningful change and growth.”
2022 - current
Doctor of Business Administration (DBA)
A doctorate in business prepares a person to conduct applied research in specific business disciplines, allowing one to pursue advanced career opportunities with research-oriented consulting positions.
Founder & CEO
Great branding knows no borders. Our global perspective ensures brand experiences that never get lost in translation.
World Wide Smart Beauty is a marketing and brand consulting company focused on providing premier and high quality services to buyers and clients in the beauty brand, education and wellness industry. We guide change and inspire confidence together with clients based on instrumental research to support critical decisions. We are driven to create brands that are both brilliant and beautiful. Our process of creation is multifaceted. We build brands with purpose, brands that impact the lives of millions, and brands that last.
We feel beautiful together.
September 2021 - current
P2P, Workforce Equity Director
The P2P approach is about transformation. We go beyond a program and enact genuine social change within an organization's culture.
August 2020 - October 2022
Workforce Development Case Manager
Creative and intuitive with a proven record of generating and building relationships nationally and globally, managing projects from concept to completion, designing educational strategies, and coaching individuals to success.