During some point in your career, there may be an opportunity to consider hiring an executive coach personally or for your organization. An action-oriented leadership coach can help you reach your goals. With 20+ years of experience, Basia Skudrzyk can help identify strengths and opportunities that will help achieve individual and team goals as a program analyst and executive coach. 


    Basia Skudrzyk is a highly seasoned executive coach, business director, author, musician, educator, facilitator, marketing and branding expert. Her degrees in business administration, marketing, organizational behavior and international public relations support her passion and drive to develop learners and leaders that create experiences transforming lives. Basia Skudrzyk partners with clients and organizations who are based in and outside of the United States.


    As an executive coach and leadership and program consultant Basia Skudrzyk has experience delivering strategic business impact in multiple industries including workforce development, reentry, EDI, nanotechnology, beauty/health/wellness, private label manufacturing, healthcare, special events, corporate and wedding event planning, medical education, and hospitality. She leverages 20+ years of experience to accelerate the competitive advantage of organizations by optimizing their talent, teams, and mission. Her goal is to help her clients close gaps between where they are and where they truly want to be. Basia Skudrzyk is the Founder and CEO of World Wide Smart Beauty, a marketing and brand expert consulting company that helps brands achieve success locally and globally. 


    Multilingual, resilient, tenacious, positive and family oriented. Basia Skudrzyk sang for Pope John Paul II during his visit to St. Louis, Missouri. #1 fan to two incredibly smart daughters who love soccer, lacrosse and fun-loving labradoodles. Travel, culture, skiing and cooking are favorite interests. Relentlessly curious and energized by creating, growing & inspiring. Connector.


    St. Louis Business Journal’s “40 under 40” Award. Graduate of the FOCUS “CORO Women in Leadership” Program.


    Expertise includes:

    Global Program/Event Management - Branding/Marketing Communications - Business Development - Global Program Analyst Consulting 

    Workforce Development - Education - Teaching/Training/Mentoring/Coaching - Keynote Speaker/Public Speaking - Lean Six Sigma


    Professional CV
    Adacemic CV



    Basia Skudrzyk's Advice: “I believe my clients have the answers within them. My role is to help uncover peoples’ wisdom through questions, challenges, and mentoring as they experiment with new ways of living in their daily lives. When selecting a coach, go with someone you feel a connection with – listen to your gut and intuition. Choose someone who points you in directions that lead to new perspectives and encourages you to step outside of your comfort zone. That is where you’ll find meaningful change and growth.”

  • One language sets you in a corridor for life. Two languages open every door along the way.

    -Frank Smith

  • Education


    Diversity & Inclusion Certification

    • Improving Engagement
    • Counteracting Unconscious Bias
    • Diversity and Inclusion at Work
    • Fostering an Inclusive Environment
    • Diversity and Inclusion Symposium


    Masters in Business Administration & Marketing


    Bachelor of Science, Organizational Behavior

    Minor, Marketing & Business Administration


    Bachelor of Science, Pre-Dental

  • Development

    September 2021

    Founder & CEO

    Great branding knows no borders. Our global perspective ensures brand experiences that never get lost in translation.  


    We build and help create focused brands based on who they are, what they stand for, and how their desired reputation shapes their business achievements.  You need the right growth strategy and the right customer experience now, next and beyond.  WWSM orchestrates ecosystems for our clients, helping create long-term value, transform business models and drive innovation.

    September 2021 - current

    P2P Consultant , Workforce Development & Education Trainer

    The P2P approach is about transformation. We go beyond a program and enact genuine social change within an organization's culture.

    August 2020 - current

    Workforce Development Case Manager

    May 2021 - current

    • Member/Co-Chair, STEM-OPS Committee
    • Communications Committee
    • Podcast Committee
    • Evaluation Review Committee

    May 2021 - current

    Steering Committee, Member

    Communications Committee, Member

    May 2021 - current

    Workforce Development Coach & Tutor

    September 2020 - current


    August 2020 - September 2021

    Director of Business Development, Consultant

    May 2012


    May 2010 - current


  • Professional Experience

    Creative and intuitive with a proven record of generating and building relationships nationally and globally, managing projects from concept to completion, designing educational strategies, and coaching individuals to success.

  • Contact

    @basiaskudrzyk (Twitter)

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